Zola: We Propose

Copywriting

Developed in partnership with The Working Assembly, “We Propose” was an exciting shift for Zola. After several months leaning into illustration and product photography, it was time to build out the visual Zola world. I supported on copy for this subway campaign, developing lines that riffed on the benefits of registering as well as some statements that captured the spirit of Zola.

Pulling in the “We Propose” framework, I led copy on Zola’s first multi-page direct mail piece.