Zola: Make Your Wedding Happen

Messaging Strategy, Brief Writing, Creative Concepting, Copy Direction

When the COVID-19 pandemic hit, couples were in distress. And Zola. Showed. Up. The company quickly pivoted to supporting couples with what they needed in real time, launching expert advice, change the dates, a home store that let couples zhuzh up their spaces while sheltering in place, and enabling virtual events on their wedding websites. We quickly emerged as the most relevant wedding company of our competitive set. In addition to supporting Amanda Glickman, Lauren Davis, and Lucy Yang on copy for all of those initiatives, we developed a tagline that met the moment: Make your wedding happen. Directed and edited by Emily Ellison, art directed by Kelly Lipovich, and produced by Makeout Productions, these TV ads feature real couples with scripts spanning direct response to higher level brand messaging, all inspired by the spirit of real couples who were getting married at that time.